Tuscaloosa City Schools BRANDING PROJECT
Fresh • Modern • Symbolic
The new logo gives the education system a fresh and modern appeal. Tuscaloosa City Schools helps prepare students for a bright and successful future. With that in mind, the crisp green apple and color was chosen– bright and bold.
TCS is ultimately the core of the community and city, which is symbolized by the apple. The creation of the apple logo mark, (apples have long been linked to education) was inspired by TCS’s traditional principles and values. The system’s innovative teaching abilities and methods inspired the contemporary color palette and design.
The combination of both modern color and design symbolizes the system’s capability to adapt to technology and changing times.
The font used for “Tuscaloosa City Schools” is Avenir, and the font used for “TCS” is Avant Garde Condensed Bold. Both fonts emphasize the strength and stability of the education system.